AAMp Creative have been working closely with BudgetAir.co.uk, BudgetAir.ie and their parent company, Travix, to create a campaign that will raise awareness of the online travel agency. The campaign will be adapted to form part of Travix’s global marketing campaign for the BudgetAir brand.
AAMp Creative created the concept that plays on the name BudgetAir, with the “On Budget” campaign, reassuring consumers that wherever they want to go in the world, it will be available on Budget, on BudgetAir.co.uk (etc). This is backed up by the company’s lowest price guarantee.
The campaign begins in January and will have substantial online presence starting with Leaderboards, MPUs and Skyscrapers in the UK and Ireland plus offline in Ireland including over 100 Buses across the busy streets of Dublin, as well as a appearing on high profile websites making the most of January’s highly competitive Holiday market. There will also be a radio advertising campaign running on major radio stations across the Republic of Ireland, creating an integrated campaign.
BudgetAir.ie are an online travel agency that provide the cheapest guaranteed flights, hotels and car hire across the world. AAMp Creative are a team of experienced designers and marketing strategists offering a full creative service, from concept to design to production.